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Branded Calling lets you manage your Display Identity Record (DIR) — the business name, logo, and call reason shown on a recipient’s screen when you call. The API is available in beta: the endpoints below are live, and your branded identity appears on more devices as networks approve it.
Branded Calling requires a vetted enterprise registration first — your brand is attested to your legal entity. Complete Enterprise Registration before submitting a DIR.

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Endpoints

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DIR fields

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How it works

  1. Draft your DIR with PUT /v1/caller-trust/brand (display name, call reason, logo).
  2. Submit it for review with POST /v1/caller-trust/brand/submit.
  3. Track approval with GET /v1/caller-trust/brand — the status moves from draft to submitted to approved as review completes. Display on recipients’ screens rolls out per network once approved.
To learn how Branded Calling relates to caller-ID reputation and CNAM, see the Caller Trust guide.