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When registration is required

Not every caller-identity feature requires registering a business. The dividing line is whether a feature puts your own legal brand in front of recipients or carriers — that’s what needs a verified enterprise (a Federal EIN + a signed Letter of Authorization). Lighter-weight features work without one.
CapabilityNeeds EIN + LOA?Notes
CNAM display nameNoSet the caller-ID name shown on the network. A carrier-database entry, not a brand vetting.
Number reputation monitoringNoEvery number you provision is auto-enrolled under our shared umbrella — live spam-risk scores from day one, no paperwork.
Branded Calling (your name, logo, call reason on the screen)YesThe rich on-screen identity is attested to your legal entity, so the carrier requires a vetted enterprise.
Own-brand reputation & remediation (dispute/fix spam labels under your entity)YesActively managing reputation as your own brand — rather than riding the umbrella — requires your registered enterprise.
So: CNAM and baseline reputation monitoring need no EIN. Branded Calling and own-brand reputation/remediation do. You can ship calls and watch reputation on day one, then register an enterprise when you want your own brand on the screen.

Registering an enterprise

When you do need it (Branded Calling or own-brand reputation), the flow is:
1

Create a draft

POST /v1/caller-trust/enterprise with your legal business details. Starts in DRAFT.
2

Generate & sign the LOA

POST /v1/caller-trust/enterprise/generate-loa produces the authorization PDF; sign and submit with POST /v1/caller-trust/enterprise/sign-and-submit (or …/submit if signed out of band).
3

Vetting

Status moves PENDING_VETTING → APPROVED (or REJECTED → fix and resubmit). Poll GET /v1/caller-trust/enterprise or subscribe to the enterprise.status.updated webhook.
4

Brand your calls

Once APPROVED, your Display Identity Record becomes eligible — submit it via Branded Calling to push your name, logo, and reason to recipients.
For the full two-tier model (shared umbrella vs. own-brand) and how reputation and branded calling relate, see the Caller Trust concept guide.